RO WELLNESS RETREAT
"ro" was a fictional wellness retreat we created as a group project for the Content of New Media Design course.
My main tasks were acting in the promotional video, developing copywriting ideas and concepts to support the design process.
"ro" is aimed at corporate people and others wanting to escape the digital world and everyday life, to reconnect with nature. This is the theme of the video and also an underlying theme in many of the photos with the business-dressed person, standing in nature.
No stock photography or video was used as we wanted full creative control over our imagery.
